| Hi Shaper ✌️
Welcome to this week's issue of INFUZED on Product & People.
I came across a super simple, yet powerful framework this week to help with changing users' behavior in products:
"The 3 B's of Behavior Change"
While it's a great way to tackle user behavior, I am convinced it's also quite powerful for leading people and even to apply on yourself.
Here it is:
Behavior
Step 1: Pick the specific behavior that you want to change. Make it REALLY SPECIFIC.
Product example: "We need to increase the frequency users open the product" is not specific. "Every user should open the product every day, 1 hour after they wake up." would be much more specific.
Barrier
Step 2: Ask "What stands in the way of user adopting this new desired behavior?"
One super-barrier for a lot of behaviors is the Status-Quo Effect. Since our brains usually look for the easiest path, we often choose what we chose yesterday.
Product example: They become really busy and forget to open to product.
Benefit
Step 3: Give the user an immediate reward. Yes, long term that new behavior will be beneficial to them, but even if the user knows this, without the immediate reward it's really difficult to adopt.
Product example: Let's send them a reminder, which they can set a time for, and let them check off a task. This will help them feel good about themselves (need for completion bias) and helps build a habit. |
