Hi Shaper ✌️
Welcome to this week's issue of INFUZED on Product.
The coveted Product-Market Fit. Every innovator's & entrepreneur's ultimate goal. When a product you've developed solves a problem in the market that is yet underserved.
There are many frameworks that try to capture the essence of what it takes to get a product to product-market fit. None of the ones I've come across so far are as simple, guiding, and instructive as the one by Lenny Rachitsky. He calls it "True Product Market Fit", but I really see it as
"The 7 Steps to True Product-Market Fit"
And I will leave you this week with the 7 milestones Lenny has identified and defined:
"Milestone #1: One person wants your product
Milestone #2: Many people want your product
Milestone #3: Many people continue to use your product
Milestone #4: You can acquire new users efficiently
Milestone #5: You make money from people using your product
Milestone #6: You make a profit from people using your product
Milestone #7: You can continue to make a profit while acquiring new users efficiently"
Here is Lenny's entire breakdown with regards to finding Product-Market Fit, if this is what you want to dig into right now. |