Inspiration
Milestones have been vital for many people in our history. It offered two important pieces of information for ancient travellers. One, coming to a milestone was confirmation that they were still on the right track, and two, offered an opportunity to evaluate their current situation with regards to their supplies, how long their horses are able to continue, etc. They could then determine wether they could reach their destination before nightfall or set up camp to recharge.
When we use the concept of milestones today in our company's endeavours, it too offers us an opportunity to check wether we're on the right track and evaluate our situation.
In order to garner the full power of setting milestones for your company or project, the set milestone must entail two criteria: 1. a fixed location and 2. a measurable status.
A location may be a date or a set number, i.e. 10 editions.
The status is what you check for, i.e. what you wanted to achieve by that milestone.
Both must be specific and measurable to work for you. It wouldn't have worked for people in the past to say: "we've travelled south for a while and I feel like there is a fresh water lake around the corner." I don't think I would want to cross mountains or a dessert with that kind of temperature check. |
