Hi,

A brand new edition of INFUZED coming your way.

If you can mute the self-doubt for just a moment, you would probably think your company or product is the best thing ever - and you should! And if you break it down, fundamentally that is all you need to build something. However, there is a catch: other people. Everyone who is not in your shoes usually needs a little more convincing. It’s your company not theirs, it’s your product not theirs, it’s your baby not theirs. That’s why this week’s concept is so important for everyone who works on something to understand. 

Start a movement, not just a business

The difficult part of any venture is to get others on board with its objectives. May it be your team, customers, followers, or any other stakeholder that you want to have on your side. Why should they root for you and support you with attention let alone their hard earned money? They won’t do it just because you have a „cool“ product or company. They will root for you, if they think you can help to create the future they want.

So what you really need to do to take off is to lead a movement to a different future. That’s when people will start following and rooting for you. 

A great conversation for further inspiration is the one Mike Maples Jr. had with David Sacks on the Starting Greatness Podcast. If you’re pressed for time, start with the Lessons of Greatness summary (7mins) by Mike from which I stole the title for this week’s subject, as it hits the nail on its head so perfectly.

Challenge

Warm-up: What’s your favourite product or company? Now investigate what movement or bigger cause they are championing and you’ll know why you are passionate about them. 

Main Challenge: Can you write down the movement you are trying to create with your company in one sentence? Share it (often), talk about it (all the time), and be aware, others will start to show up for you, because they want this to become reality, too! 

Have a great week and build something bigger than yourself! 

Best, 

David